Our successes would not be possible without software vendors. User reviews are fundamental to G2, but so are the sellers who leverage the power of reviews to designate themselves as industry leaders, win more deals, and retain customers for longer. Our growth is tied to the mutual success of vendors that utilize G2 to its fullest potential. It’s for this reason that we’re continuously exploring new ways that make it easier for users to submit reviews and simultaneously offer solutions for vendors to scale their review collection efforts. Creating the best experience for reviewers is a delicate balancing act. On the one hand, you want to source as much relevant feedback from users because their experiences are invaluable to software buyers. On the other, we’re constantly evaluating what roadblocks or friction we can remove to make it easier for users to submit reviews. From continuous design improvements to releasing new features like Custom Questions, we’re always challenging ourselves to optimize the submission experience.
